Currently set to Index
Currently set to Follow

DATA ANALYTICS – MARKETING

Job Description:

Marketing Analytics will be responsible for analyzing product performance and translate that to marketing initiatives, with responsibilities:

Product Performance Tracking and Analysis

  • Monitor conversion funnels across entry points vs. target for both overall product business performance & marketing performance (B2C).
  • Monitor other business performance metrics to ensure the achievement of the business objective (B2B).
  • Creating regular report analysis for the insights. 
  • Creating dashboards for marketing monitoring in Metabase.

Marketing Tools Requirements and QA

  • Create and maintain event integration to marketing platforms (appsflyer, clevertap, firebase, etc)
  • Give insights to CRM strategy that includes customer segmentation process, promotion scheme, budgeting, performance target.
  • Help to monitor product launch campaigns and the impact of each marketing campaign.

Stakeholder collaboration

  • Collaborate with product & marketing team to identify and explore the levers needed to improve the performance, marketing budget efficiency (e.g. cost-saving initiative), or profitability (e.g. generating more margin)
  • Collaborate with the Business/Data Team to support in establishing a comprehensive performance analysis, that includes comprehensive customer segmentation to help customer behavior understanding, and implement the marketing initiatives.

Qualifications

  • Bachelor degree from a reputable university.
  • Proficiency in SQL & Microsoft Excel (must have).
  • Proficiency in Google Analytics & other marketing tools is a plus.
  • Familiar with BQ or AWS is a plus.
  • Passionate with data-driven marketing and growth.
  • Deep analytical skills and able to translate the analysis into an actionable plan.
  • Self-driven, passionate, have a strong business acumen
  • Strong sense of ownership and accountability, with good attention to detail
  • Good interpersonal skills and ability to work well in an international team environment
  • Ability to be agile and flexible in adapting in a dynamic environment.
  • Interest in the investment or financial sector is a plus.





    spot_img

    Artikel Terbaru

    spot_img